Evaluation: What have you learned from your audience feedback? - Results of the questionnaires.

Closed questionnaire results

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Open questionnaire results

Most people said they would recommend this video. This is an example of the two-step flow model as 'opinion leaders' will pass on their views to others, who will be more likely to then watch it themselves as they want to be able to make their own interpretations of the music video. The audience reception theory explains this a little more because it means that, if people then develop their own views and opinions of the product, then they aren't just passively accepting what is being shown to them or what someone else is telling them - they are interpreting it in their own way.

However, it is more likely that people are watching it because someone (or a few people) are watching it and they want to be able to understand what it is that they may be talking about, but it also means they will be taking in what they want.  Unlike the hypodermic syringe model which suggests that everyone is impassive and have no choice on what they take in.

Evaluation: Audience responses - questionnaires

Audience Feedback questionnaires

These are the questionnaires which will be used at the screening on Monday 13th May.

Evaluation: How effective is the combination of your main product and ancillary texts?

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation: In what ways does your media product develop or challenge forms and conventions of real media products?

Evaluation: Audience Responses video

I filmed people answering some questions which I had asked them once they had watched the music video.

Evaluation: Audience responses - screening

This is a screenshot of the event our media class made, to try and get more people to come to the screening.

Evaluation: In what ways does your media product develop or challenge forms and conventions of real media products?

Final construction: Shake It Out music video

Ancillary task update: Final

Ancillary tasks:

Retaken photos:

These are some of the photos that I had to retake due to the use of a different actress for the performance scene. Each of the photographs would have to be edited and brightened as they are quite dull.

All done!

We have finally completed all of the filming for the music video, now the post production is being finalised and should be done by the 29th March.

Updates:

We now have plans to shoot the performance scene after school today as the location is availabe and so are the actors we need.
I also plan on retaking my photographs on Friday afterschool, since we are now using someone else in the performance scene of the music video.

Problems with filming the performance scene

Although we did have plans to film the performance scene tonight, there have been a couple of problems. One of them being that one member of our group had a prior commitment and could not make it. The other problem was that the location had been double booked due to a school performance that also needed the hall.

The reason we had to refilm our performance scene was due to problems with the actress we were using. Since we could no longer use the footage we had shot, we have had to arrange different plans. Now, we have a different actress who was already in the music video - therefore there is still a link between the singer and the music video. However, this also means we need to retake any photographs we already had and use the new actress.

Music video so far.

This is what we have filmed so far and all but two scenes are left to shoot. The performance scene and the break-up scene. The break-up scene will be at the very start of the music video but we haven't decided whether to have the music playing or just the arguing in the scene.
Although we did have some problems with the performance scene - which will be discussed in a later post - we seem to have resolved them and plan on shooting it as soon as we can.

Filming Sunday 3rd March

 

 

 

These are the props that were used and they were both for scene 7 - the proposal/Beauty and the Beast. No other props were needed.

On Sunday, we managed to film 3 scenes successfully (5, 7 and 9). All of them were shot in Bill Quay at the same location.



Tuesday 26th February

Yesterday morning, we went into Newcastle to film the final town scenes:

• Scene 6 - The Florist, where Abbie walks by and looks at the flowers. This then will link to Scene 7 (the proposal).
• Scene 13 part 2 - Castle Keep, this is where the main focus is the shoe - a bit like Cinderella - and then you see the rest of the clothes scattered on the staircase.

We got both scenes completed without any difficulties and now the only scenes left are:

• Scenes 5, Scene 7 and Scene 9 which are being filmed Sunday 3rd March
• Performance scene which is being shot on Thursday 7th March
• Scene 1 which we still need to arrange a date for filming.

Album cover, progress 1

I have decided this is the photo I am going to be using for the front cover.

Scene updates:

We still have some scenes to film/re-shoot which we plan on doing so within the next couple of weeks. Hopefully, we can get all the scenes correctly filmed by early March so the focus can be put fully on post-production.

Scenes left:

• Scene 1 - The Break-Up. This needs shot again as the lighting was bad in some shots and others didn't work properly; like the part with the mirror.
• Scene 5 - Red Riding Hood. This is another scene that needs to be refilmed as the shots were too shaky, so we had to think of way which we could use the tripod but still have a similar effect. We will have it so the camera just pans and follows Red Riding Hood and then leads off onto Abbie and Jordan.
• Scene 6 - Florist/town.
• Scene 7 - Beauty and the Beast.
• Scene 9 - Goldilocks.
• Scene 13 part 2 - Castle Keep/Shoes on the stairs/Cinderella.

Scenes 5, 7 and 9 can be filmed on the same as they are in the same location and it would be easier than making multiple trips. Also, scenes 6 and 13 part 2 can be filmed on the same day too as they are both shot in town.

Saturday 9th February:

We have managed to go to town and film scenes:

• 4 - Red Riding Hood - Where Abbie sees someone in a red hood and it leads to the flash back of Red Riding Hood in the woods.
• 8 - Goldilocks - Abbie bumps into Goldilocks, making her drop the teddy bear which leads to the flashback of her seeing Jordan picking up a bear for someone else.
• 12 & 14 - Realisation - She sees Jordan leaving a shop but when she goes to run over to him, she stops when she sees he is with Goldilocks, holding hands. The scene finishes with her taking off the ring and walking away.

Prop for scene 8:

This was used for when Abbie sees Goldilocks walking through town and she bumps into her, making Goldilocks drop the teddy bear on the floor. We will the get a close up of the bear on the floor and make it fade into the next scene, with the bear being the link.

Camera setting

I found that, when we were filming some scenes outside, that the light made it difficult to actually see the footage, so with a little bit of experimenting with different settings, I found 'Cine Mode' was the best and made the it clearest.

Ancillary task - advert

 

 

This is the basic layout and features of what I want the advertisement for the digipak to look like. Although, the colour scheme will be different depending on the photo I take and use.

This was just quickly made, therefore it will also be more carefully laid out.

Time table 4th - 10th February

Photos for ancillary task:

 

 

Although there are a couple which have really bad light or the timing was wrong and I missed the glitter falling, there are a few photos which I could use. 

I really like the one where the glitter is falling all around her, however, it might be difficult to cut out and still have it looking like glitter.
I'm not 100% sure which ones I am going to use yet, I am going to see which ones are easiest to cut from the background and which ones look best.

Ancillary task - advertisement

 

All of these advertisements from magazines use the same photo - but enlarged - to what's on the actual album. I like this and plan on doing the same thing as it looks effective because it shows the clear link between the album and the advertisement.

On the first one, the text tells you about 'feautred singles', something else I plan on having on my advert because I can then link the album and advert with the music video.

The second one is pretty simple and basic but it shows where you can buy the album and when it released - important features to have,

The last one has a combination of both on them.

Week 28th - 3rd

Props used for scenes 1 and 11:

 

 

This was the only props used in Scene 1 when Abbie throws something at Jordan. The shot will then cut to the frame broken on the floor after it has hit the wall.

 

 

 These were the only props used in scene 11 by Abbie as she had to act more drunk as time went by. For each shot, we would empty more contents from bottle or glass, to show she had been drinking more.

Week January 21st - 27th

Production schedule for the week: 14th January – 20th January

Monday to Friday – nothing because we all have exams to revise for this week and none of us have time.

Saturday - Nothing

Sunday – We plan on filming the indoor scenes which is:

• Scene 1 - Break Up
• Scene 11: Big Bad Wolf
• Scene 13: Snow White: The Mirror

This means we only need Jordan and Abbie. The props needed are:

·         Photo frame

·         Wine bottle and glasses

·         Mirror

Time table for January 14th to February 10th