Open questionnaire results
Most people said they would recommend this video. This is an example of the two-step flow model as 'opinion leaders' will pass on their views to others, who will be more likely to then watch it themselves as they want to be able to make their own interpretations of the music video. The audience reception theory explains this a little more because it means that, if people then develop their own views and opinions of the product, then they aren't just passively accepting what is being shown to them or what someone else is telling them - they are interpreting it in their own way.
However, it is more likely that people are watching it because someone (or a few people) are watching it and they want to be able to understand what it is that they may be talking about, but it also means they will be taking in what they want. Unlike the hypodermic syringe model which suggests that everyone is impassive and have no choice on what they take in.